Our Mission & Goal

MISSION

GoingGreenToday.com is a committed to reaching and inspiring 1/3 of the U.S. population to reduce their "footprints" by 1/3— roughly 107 million people — a collective impact on the environment large enough to be felt around the world.

Why 33%? If 33% of the U.S. population participates in the GoingGreenToday.com green coaching program, we can reduce our nation's emissions to the levels targeted by the Kyoto protocols without the help of government and big business.

We aim to create a population of inspired and informed individuals who know how to act mindfully and effectively…letting their daily actions and buying power be their everyday "vote".

This is why GGT was created to show each person how they their efforts can actually make the difference for the environment and how it all connects.

GOAL

We aim to effectively inspire fundamental elements of personal ecological stewardship.

In the next 12 months, our goal is to gather enough participants and help them learn how we can reduce the total U.S. CO2 footprint by 1%.