Our Mission

GoingGreenToday.com believes that economic growth, personal growth, AND environmental growth go hand in hand. We are a grassroots web-based solution provider aimed at reaching and empowering 35% of the U.S. population, roughly 106 million people, to make a collective impact on the environment by making individual lifestyle changes. Through the utilization of our coaching tool over a self-chosen time period, individuals will be guided to make green lifestyle decisions, save money and address global climate change.

Why 35%: If 35% of the U.S. population participates in the GGT green coaching program, we can reduce our nation's emissions to the levels the Kyoto protocols asked for without government and big business.