GGT Empowers You...

...to join with other concerned citizens of our planet to make the individual lifestyle changes that collectively have a massive and sustainable impact on the environment. Our web-based service is profoundly unique in its approach to supporting each individual’s commitment to upgrade their lifestyle to one that reflects their values.

GoingGreenToday.com brings simple green ideas to action by providing clear instructions on what to do, how much you’ll save, and how much good its doing for the earth.

Our TEAM consists of a dozen people from all over the globe, who work diligently to bring you the most up-to-date and effective information available today.

We are dedicated to making this a simple process for you. We find ways for you to be green and still operate in the “real world” where you have families to care for, errands to run, work, and social lives.

What We Believe

We believe that environmental conservation, personal growth, AND economic growth go hand in hand. We believe that in today’s world these factors are so closely linked that any solution to our ecological challenges must address all three.

The environmental crisis we live in is irrefutable. This is a reality and the largest factor that we as humans can control has to do with our behavior. If each person takes responsibility for their own personal impact on nature, it’s not too late to change the course and make a difference in our future.

We believe that if individuals become educated about the simple ways to improve our impact on nature, we can reduce carbon emissions in the United States, while saving our financial resources.

Our Mission & Goal

MISSION
GoingGreenToday.com is a web-based solution provider aimed at reaching and empowering 35% of the U.S. population — roughly 107 million people — to make a collective impact on the environment by making individual lifestyle changes.

Why 35%? If 35% of the U.S. population participates in the GoingGreenToday.com green coaching program, we can reduce our nation's emissions to the levels targeted by the Kyoto protocols without the help of government and big business. We want to create a population of inspired and informed individuals who know how to act mindfully and effectively.

GOAL
We aim to effectively inspire fundamental elements of personal ecological stewardship.

In the next 12 months, our goal is to gather enough participants and help them learn how we can reduce the total U.S. CO2 footprint by 1%.

Our Promises

WE PROMISE we are independent, in no one’s “pocket” and no person or outside company is telling us what to recommend. We are impartial.

WE PROMISE that if you follow our 90-day recommendations, you will be able to save $2000 per year through the accumulation of your green actions.

WE PROMISE that we are constantly improving and expanding our knowledge base. Our recommendations are up-to-date.

WE PROMISE our program works AND WILL WORK FOR YOU!

A Message from Scott (GGT Founder)

Welcome!

I get a lot of questions about Going Green Today: Why did you do it? What are your hopes? Is it just you or are there others who work with you? Who is really behind this, Exxon? ...my fav ;-)

Well first and foremost, I believe we can prevent the climate from being negatively impacted by human activity. We are NOT beyond hope! Apathy is the only thing that can stop a person from fulfilling their true potential.

We have the chance to work smarter, not harder. A clean world is right at our fingertips! The solutions already exist, people just need to know about them. The problem is that most people never get a chance to learn what these solutions are.

I have observed that most people want to be "green" but just don't yet know how. And it's not easy to learn in the midst of managing a busy life. I put my head into trying to find an easy solution to these hurdles. I wanted to find a way that would cover all the areas of "green" at least enough to be a solid introduction and help people form new habits. I particularly wanted to help busy parents and overworked singles.

At first I intended this to be a "go green" consulting service offered directly to individuals. However, during the second year of my research, I realized that even if I worked 18 hours a day and hired 100 more consultants we wouldn't make a dent on the amount of greenhouse gas reductions we would need to steer us out of danger. So, I created this website that would offer a 90-day structured educational program that engages the user to learn AND do the simple things by accomplishing their homework one day at a time.

This way, Going Green Today has the chance of reaching millions of people in a short amount of time. THAT is enough of a collective dent to keep us out of trouble.

With your help and just 90 days of focus, we can do this!

P.S. By the way, it's not just me doing this. GoingGreenToday.com is a TEAM of individuals who are committed in their own lives to reducing their carbon impact. You can find us "commuting" to home offices and nearby coffeeshops (via bicycle, of course) in various points all over the world. In our off-time we participate in many sustainability initiatives (such as urban homesteading, sustainable agriculture, clean building, etc.) and the communities that support them.